About

I’m a Principal Product Designer with over 20 years of experience designing digital products across fintech, enterprise SaaS, ecommerce and emerging AI-enabled platforms.

My background spans the full product lifecycle, from research and systems thinking through to prototyping, design systems and production-ready delivery. I work best in fast-moving environments where products evolve quickly, requirements shift frequently and teams need to balance user needs with technical, operational and compliance constraints.

Over the past several years I’ve focused on enterprise platforms, digital identity and design-to-code workflows. My process increasingly moves between design tools and code. I’ll often sketch ideas and directions in Figma, then move into code to build out the design system directly in React. From there, flows and interfaces are designed using the live product components themselves rather than static handoff files.

I work closely with engineers throughout the process, using AI tooling to speed up iteration, prototyping and implementation. Increasingly, my workflow is centred around design in code, reducing the gap between concept, system design and production-ready UI.

I’ve worked with organisations including Xertilox, Lloyds Banking Group, Worldpay, John Lewis, HSBC, eBay and Amazon.